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Statistics for Management and Economics

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Cover of Statistics for Management and Economics
Author: Gerald Keller
Edition: 8th
Published: 2009
Publisher: South-Western Cengage Learning
Format: Hardcover
Pages: 976
ISBN 13: 9780324569490
ISBN 10: 0324569491

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About This Book

This worldwide best-selling business statistics text emphasizes applications over calculation. STATISTICS FOR MANAGEMENT AND ECONOMICS, 8e, demonstrates how vital statistical methods are for today's managers and economists--and teaches students how to apply these tools to real business problems. Through the author's unique three-step ICI approach to problem solving, students learn to IDENTIFY the correct statistical technique by focusing on the problem objective and data type, then COMPUTE the statistics (doing them by hand, using Excel, or using MINITAB), and ultimately INTERPRET results in the context of the problem. This approach enhances student comprehension and skills while offering you maximum flexibility. Incorporating various functional areas of business, data-driven examples, exercises, and cases demonstrate statistical applications used by marketing managers, financial…

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