Marketing Management

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About This Book

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496 /ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461 /ISBN-13: 9780133856460 and ISBN-10: 0133876802 /ISBN-13: 9780133876802 . For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a…

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