Managerial Economics and Business Strategy
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Edition: 8th
Published: 2013
Publisher: TATA McGraw-Hill Publishing Company
Format: Paperback
Pages: 636
ISBN 13: 9789339204068
ISBN 10: 9339204069
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About This Book
This textbook provides students with the tools from intermediate microeconomics, game theory, and industrial organisation to make sound managerial decisions. It contains real-world examples, frontier research and an inclusion of modern topics, as well as balanced coverage of traditional and modern microeconomic tools.