Marketing Health Services

Renting vs. Buying This Textbook

Renting is usually cheapest if you only need the book for one term: you return it with a free prepaid label when the term ends. Buying used can beat renting when the sell-back price is high, so compare the sell-back price with the rental price before you decide. An eTextbook arrives instantly but usually expires. Rentals and used copies rarely include working access codes.

Always match the ISBN on your syllabus (9781567936780) before you order; different editions have different ISBNs.

About This Book

Healthcare organizations are facing significant challenges as implementation of the Affordable Care Act brings about a number of paradigm shifts into an already dynamic field. In the face of these challenges, healthcare marketers must take advantage of a wide range of strategies—both traditional and contemporary—to help their organizations successfully navigate the new healthcare landscape. This book brings a fresh perspective to many tried-and-true marketing techniques but also discusses new opportunities, including social media, healthcare globalization, consumer engagement, and more. Fully revised and updated, this third edition introduces readers to the marketing techniques most applicable to a variety of healthcare organizations, allowing them to rise above the noise that consumers are currently bombarded with and better position themselves for the future. Changes to the…