Essentials of Marketing Research
Now Browsing: Textbooks › Marketing › Essentials of Marketing Research
Edition: 4th
Published: 2010
Publisher: South-Western/CENGAGE Learning
Format: Paperback
Pages: 436
ISBN 13: 9781439047545
ISBN 10: 1439047545
- All
- Rent
- Buy
- eBook
- Sell Back
Also check: Knetbooks, BiggerBooks, eCampus
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: BiggerBooks, AbeBooks
Also check: eCampus
Also check: Knetbooks, BiggerBooks, eCampus
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: BiggerBooks, AbeBooks
Prices checked Oct 20, 2026, 8:43 AM ET. Prices change often; the store's checkout price is final.
Renting vs. Buying This Textbook
Renting is usually cheapest if you only need the book for one term: you return it with a free prepaid label when the term ends. Buying used can beat renting when the sell-back price is high, so compare the sell-back price with the rental price before you decide. An eTextbook arrives instantly but usually expires. Rentals and used copies rarely include working access codes.
Always match the ISBN on your syllabus (9781439047545) before you order; different editions have different ISBNs.
About This Book
In response to market feedback, ESSENTIALS OF MARKETING RESEARCH, 4th, was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling Exploring Marketing Research text. ESSENTIALS OF MARKETING RESEARCH focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Rent Textbooks