Basic Marketing Research
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Tom J. Brown
Tracy A. Suter
Edition: 7th
Published: 2010
Publisher: South-Western Cengage Learning
Format: Hardcover
Pages: 594
ISBN 13: 9781439041390
ISBN 10: 1439041393
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Also check: BiggerBooks, AbeBooks
Also check: eCampus
Also check: Knetbooks, BiggerBooks, eCampus
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: BiggerBooks, AbeBooks
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About This Book
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
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