Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations
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Published: 03/06/2006
Publisher: Sage Publications
Format: Hardcover
Pages: 370
ISBN 13: 9781412909235
ISBN 10: 1412909236
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About This Book
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.
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