MKTG 8
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Joe F. Hair
Carl McDaniel
Edition: 8th
Published: 02/11/2014
Publisher: Cengage Learning
Format: Paperback
Pages: 432
ISBN 13: 9781285432687
ISBN 10: 1285432681
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About This Book
Signed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, and more - all at an affordable price.
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