CONNECT 1-SEMESTER ACCESS CARD FOR MARKETING
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Michael Levy
Edition: 5th
Published: 02/12/2015
Publisher: McGraw-Hill Education
Format: Printed Access Code
ISBN 13: 9781259304880
ISBN 10: 1259304884
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Also check: BiggerBooks, eCampus
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Also check: AbeBooks
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About This Book
Grewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Marketing 5th edition is available through McGraw-Hill Connect®, a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. • Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. • Progress dashboards that quickly show how you are…
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