Everyday Business Storytelling: Create, Simplify, and Adapt a Visual Narrtive for Any Audience
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Lee Lazarus
Edition: 1st
Published: 02/17/2021
Publisher: Wiley
Format: Paperback
Pages: 279
ISBN 13: 9781119704669
ISBN 10: 1119704669
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About This Book
"Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience (Master Presentations, One-Pagers, Emails, and Virtual Meetings) We've all been there: We work tirelessly on a crucial presentation, email or update. We've got just ONE shot to be credible, authentic and influence business decisions. But we're busy! So we leverage content within our reach--facts, data, charts, slides--hoping that an avalanche of information will make us look and sound well-prepared. But the truth is, it doesn't. It only frustrates decision-makers, requiring them to work hard to understand what they need to know and do with the information. Everyday Business Storytelling prevents the "information firehose" with one simple story framework that can be applied to any business communication. This framework helps you choreograph your ideas, data, and insights so it's easy for your…