The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Now Browsing: Textbooks › Communications › The New Rules of Marketing & PR: How to Use Social Media…
Edition: 5th
Published: 10/05/2015
Publisher: John Wiley & Sons, Inc
Format: Paperback
Pages: 458
ISBN 13: 9781119070481
ISBN 10: 1119070481
- All
- Rent
- Buy
- eBook
- Sell Back
Also check: Knetbooks, BiggerBooks, eCampus
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: BiggerBooks, Knetbooks, AbeBooks
Also check: eCampus
Also check: Knetbooks, BiggerBooks, eCampus
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: BiggerBooks, Knetbooks, AbeBooks
Prices checked Oct 19, 2026, 9:26 PM ET. Prices change often; the store's checkout price is final.
Renting vs. Buying This Textbook
Renting is usually cheapest if you only need the book for one term: you return it with a free prepaid label when the term ends. Buying used can beat renting when the sell-back price is high, so compare the sell-back price with the rental price before you decide. An eTextbook arrives instantly but usually expires. Rentals and used copies rarely include working access codes.
Always match the ISBN on your syllabus (9781119070481) before you order; different editions have different ISBNs.
About This Book
"The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth edition, David Meerman Scott offers fresh examples of success from organizations around the world ; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR…
Rent Textbooks