The Sports Event Management and Marketing Playbook
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Edition: 2nd
Published: 2014
Publisher: J. Wiley & Sons
Format: Paperback
Pages: 488
ISBN 13: 9781118244111
ISBN 10: 1118244117
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About This Book
As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.
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