Marketing Research
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Edition: 11th
Published: 2013
Publisher: John Wiley & Sons
Format: Hardcover
Pages: 741
ISBN 13: 9781118156636
ISBN 10: 1118156633
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Also check: Knetbooks, BiggerBooks, eCampus
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Also check: BiggerBooks, AbeBooks
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About This Book
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
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