International Marketing
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James Foley
Ravi Sarathy
Edition: 10th
Published: 2012
Publisher: Naper Press
Format: Paperback
Pages: 518
ISBN 13: 9780981729350
ISBN 10: 0981729355
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About This Book
This edition is significantly shorter, covers all the international marketing tasks and knowledge statements from the NASBITE Certified Global Business Professional (CGBP) certification, has a new focus on global entrepreneurship, and includes an ongoing team project called the Global Marketing Plan.
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