Marketing Strategy

Renting vs. Buying This Textbook

Renting is usually cheapest if you only need the book for one term: you return it with a free prepaid label when the term ends. Buying used can beat renting when the sell-back price is high, so compare the sell-back price with the rental price before you decide. An eTextbook arrives instantly but usually expires. Rentals and used copies rarely include working access codes.

Always match the ISBN on your syllabus (9780538467384) before you order; different editions have different ISBNs.

About This Book

The powerful new MARKETING STRATEGY features its most aggressive case revision program to date. The fifth edition includes six all-new cases written specifically for the text and five new outside cases from Harvard Business School and the Ivey School of Business, while other cases have been updated and, in most cases, rewritten with a new focus. And for the first time, the book includes vibrant photographs and captions--making it an even more exciting read in 12 succinct chapters. MARKETING STRATEGY emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies…