Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner

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About This Book

Praise for the First Edition " full of vivid and thought-provoking anecdotes needs to be read by anyone with a serious interest in research and marketing." — Research magazine "Shmueli et al. have done a wonderful job in presenting the field of data mining a welcome addition to the literature." — computingreviews.com Incorporating a new focus on data visualization and time series forecasting, Data Mining for Business Intelligence , Second Edition continues to supply insightful, detailed guidance on fundamental data mining techniques. This new edition guides readers through the use of the Microsoft Office Excel add-in XLMiner for developing predictive models and techniques for describing and finding patterns in data. From clustering customers into market segments and finding the characteristics of frequent flyers to…

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