The Dynamics of Political Communication: Media and Politics in a Digital Age

Renting vs. Buying This Textbook

Renting is usually cheapest if you only need the book for one term: you return it with a free prepaid label when the term ends. Buying used can beat renting when the sell-back price is high, so compare the sell-back price with the rental price before you decide. An eTextbook arrives instantly but usually expires. Rentals and used copies rarely include working access codes.

Always match the ISBN on your syllabus (9780415531849) before you order; different editions have different ISBNs.

About This Book

" The Dynamics of Political Communication blends the drama, excitement, and chaos of politics with the extensive body of social science research that maps in detail the role of the communication media in our political life." -- Maxwell McCombs , University of Texas at Austin "The effortlessness and accessibility with which this text walks the reader through theories, current examples and exercises will also make it a very popular textbook for undergraduate courses. I look forward to assigning it in my classes." -- Dietram A. Scheufele , University of Wisconsin-Madison "Written in an easily accessible style and filled with timely and interesting examples, this textbook would be a first-rate addition to any introductory course on the topic." -- Gadi Wolfsfeld , Author of Making Sense of Media and Politics: Five Principles in Political…