The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

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Always match the ISBN on your syllabus (9780415507424) before you order; different editions have different ISBNs.

About This Book

With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a thorough discussion of the ethics of persuasion in contemporary society. This package includes a free one-year subscription to an enhanced Interactive eTextbook, complete with author-narrated chapter synopses, videos, exercises, flashcards, and more resources for instructors and students. Key features of the interactive e-textbook: - Anytime, anywhere access via VitalSource's Bookshelf…