Exploring Marketing Research
Now Browsing: Textbooks › Marketing › Exploring Marketing Research
Edition: 10th
Published: 2010
Publisher: Cengage Learning
Format: Hardcover
Pages: 714
ISBN 13: 9780324788440
ISBN 10: 0324788444
- All
- Rent
- Buy
- eBook
- Sell Back
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: BiggerBooks, eCampus
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: AbeBooks
Also check: eCampus
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: BiggerBooks, eCampus
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: AbeBooks
Prices checked Oct 20, 2026, 4:12 AM ET. Prices change often; the store's checkout price is final.
Renting vs. Buying This Textbook
Renting is usually cheapest if you only need the book for one term: you return it with a free prepaid label when the term ends. Buying used can beat renting when the sell-back price is high, so compare the sell-back price with the rental price before you decide. An eTextbook arrives instantly but usually expires. Rentals and used copies rarely include working access codes.
Always match the ISBN on your syllabus (9780324788440) before you order; different editions have different ISBNs.
About This Book
EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.
Rent Textbooks