Exploring Marketing Research
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Edition: 9th
Published: 2007
Publisher: Thomson/South-Western
Format: Hardcover
Pages: 698
ISBN 13: 9780324320886
ISBN 10: 0324320884
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Also check: Knetbooks, BiggerBooks, eCampus
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Also check: BiggerBooks, AbeBooks
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About This Book
EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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