Public Relations: A Values-driven Approach
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Edition: 5th
Published: 2012
Publisher: Allyn & Bacon
Pages: 564
ISBN 13: 9780205811809
ISBN 10: 0205811809
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Also check: Knetbooks, BiggerBooks, eCampus
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Also check: BiggerBooks, AbeBooks
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About This Book
Updated in a new 5th edition, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.
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