Influence: Science and Practice
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Edition: 5th
Published: 2009
Publisher: Pearson Education
Format: Paperback
Pages: 260
ISBN 13: 9780205609994
ISBN 10: 0205609996
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About This Book
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.
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