Retail Management: A Strategic Approach
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Edition: 11th
Published: 2010
Publisher: Prentice Hall
Format: Hardcover
Pages: 654
ISBN 13: 9780136087588
ISBN 10: 0136087582
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About This Book
The text that helps readers thrive in today’s retailing industry. An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.
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