Principles of Marketing, Student Value Edition Plus Mymarketinglab with Pearson Etext -- Access Card Package
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Gary Armstrong
Edition: 16th
Published: 01/09/2015
Publisher: Pearson College Division
Format: Loose Leaf
Pages: 720
ISBN 13: 9780133973303
ISBN 10: 0133973301
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Also check: eCampus, BiggerBooks, AbeBooks
Also check: eCampus
Also check: Knetbooks, BiggerBooks, eCampus
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Also check: eCampus, BiggerBooks, AbeBooks
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About This Book
About the Author Philip Kotler, Ph.D.is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management", the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places. Gary Armstrong is a Lecturer in the Department of Sport Science at Brunel University.
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