Principles of Marketing Plus Mymarketinglab with Pearson Etext -- Access Card Package

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Always match the ISBN on your syllabus (9780133973105) before you order; different editions have different ISBNs.

About This Book

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For Principles of Marketing courses that require a comprehensive text This package includes MyMarketingLab� Help students learn how to create customer value and engagement In a fast-changing…