Principles of Marketing
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Edition: 15th
Published: 2014
Publisher: Pearson
Format: Hardcover
Pages: 695
ISBN 13: 9780133084047
ISBN 10: 0133084043
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Also check: Knetbooks, BiggerBooks, eCampus
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Also check: BiggerBooks, Knetbooks, AbeBooks
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About This Book
Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
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