Marketing: An Introduction
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Edition: 11th
Published: 2013
Publisher: Prentice Hall
Format: Paperback
Pages: 672
ISBN 13: 9780132744034
ISBN 10: 0132744031
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About This Book
@font-face {: "Times New Roman"; }@font-face {: "Verdana"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; 12pt; Courier; }table.MsoNormalTable {: 10pt; "Times New Roman"; }div.Section1 { page: Section1; } This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value creating it and capturing it drives every effective marketing strategy. "
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