Basic Marketing Research: A Decision-making Approach
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Edition: 4th
Published: 2011
Publisher: Prentice Hall
Format: Paperback
Pages: 640
ISBN 13: 9780132544481
ISBN 10: 0132544482
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About This Book
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
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