Principles of Marketing
Now Browsing: Textbooks › Marketing › Principles of Marketing
Edition: 12th
Published: 2008
Publisher: Pearson/Prentice Hall
Format: Hardcover
Pages: 599
ISBN 13: 9780132390026
ISBN 10: 0132390027
- All
- Rent
- Buy
- eBook
- Sell Back
Also check: Knetbooks, BiggerBooks, eCampus
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: BiggerBooks, Knetbooks, AbeBooks
Also check: eCampus
Also check: Knetbooks, BiggerBooks, eCampus
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: BiggerBooks, Knetbooks, AbeBooks
Prices checked Oct 19, 2026, 11:57 PM ET. Prices change often; the store's checkout price is final.
Renting vs. Buying This Textbook
Renting is usually cheapest if you only need the book for one term: you return it with a free prepaid label when the term ends. Buying used can beat renting when the sell-back price is high, so compare the sell-back price with the rental price before you decide. An eTextbook arrives instantly but usually expires. Rentals and used copies rarely include working access codes.
Always match the ISBN on your syllabus (9780132390026) before you order; different editions have different ISBNs.
About This Book
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Rent Textbooks