Strategic Brand Management with Best Practice Cases in Branding
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Edition: 3rd
Published: 06/13/2007
Publisher: Prentice Hall PTR
Format: Hardcover
ISBN 13: 9780132366328
ISBN 10: 0132366320
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Also check: Knetbooks, BiggerBooks, eCampus
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About This Book
This package contains the following components: -013188865X: Best Practice Cases in Branding for Strategic Brand Management -0131888595: Strategic Brand Management
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