Principles of Marketing, Student Value Edition
Now Browsing: Textbooks › Economics › Principles of Marketing, Student Value Edition
PH D S C Johnson Distinguished Professor of International Marketing Philip Kotler
Gary Armstrong
Published: 01/28/2011
Publisher: Prentice Hall PTR
Format: Paperback
Pages: 613
ISBN 13: 9780132167192
ISBN 10: 0132167190
- All
- Rent
- Buy
- eBook
- Sell Back
Also check: Knetbooks, BiggerBooks, eCampus
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: eCampus, BiggerBooks, AbeBooks
Also check: eCampus
Also check: Knetbooks, BiggerBooks, eCampus
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: eCampus, BiggerBooks, AbeBooks
Prices checked Oct 20, 2026, 1:26 AM ET. Prices change often; the store's checkout price is final.
Renting vs. Buying This Textbook
Renting is usually cheapest if you only need the book for one term: you return it with a free prepaid label when the term ends. Buying used can beat renting when the sell-back price is high, so compare the sell-back price with the rental price before you decide. An eTextbook arrives instantly but usually expires. Rentals and used copies rarely include working access codes.
Always match the ISBN on your syllabus (9780132167192) before you order; different editions have different ISBNs.
About This Book
The loose leaf book includes the following ISBN: 978-0-13-216719-2 0-13-216719-0 and the Pearson MyMarketingLab student access code has the following ISBN: 978-0-13-216736-9 0-13-216736-0