Principles of Marketing
Now Browsing: Textbooks › Marketing › Principles of Marketing
Edition: 14th
Published: 2012
Publisher: Pearson Prentice Hall
Format: Paperback
Pages: 613
ISBN 13: 9780132167123
ISBN 10: 0132167123
- All
- Rent
- Buy
- eBook
- Sell Back
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: Knetbooks, BiggerBooks
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: BiggerBooks, Knetbooks, AbeBooks
Also check: eCampus
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: Knetbooks, BiggerBooks
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: BiggerBooks, Knetbooks, AbeBooks
Prices checked Oct 19, 2026, 7:07 PM ET. Prices change often; the store's checkout price is final.
Renting vs. Buying This Textbook
Renting is usually cheapest if you only need the book for one term: you return it with a free prepaid label when the term ends. Buying used can beat renting when the sell-back price is high, so compare the sell-back price with the rental price before you decide. An eTextbook arrives instantly but usually expires. Rentals and used copies rarely include working access codes.
Always match the ISBN on your syllabus (9780132167123) before you order; different editions have different ISBNs.
About This Book
Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Rent Textbooks