Marketing Management
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Kevin Lane Keller
Published: 2012
Publisher: Prentice Hall
Format: Paperback
Pages: 657
ISBN 13: 9780132103046
ISBN 10: 0132103044
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About This Book
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.
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