Marketing Management
Now Browsing: Textbooks › Administration › Marketing Management
Edition: 14th
Published: 2012
Publisher: Prentice Hall
Format: Hardcover
Pages: 657
ISBN 13: 9780132102926
ISBN 10: 0132102927
- All
- Rent
- Buy
- eBook
- Sell Back
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: Knetbooks, BiggerBooks
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: BiggerBooks, Knetbooks, AbeBooks
Also check: eCampus
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: Knetbooks, BiggerBooks
Bookstore Condition | Item Price Shipping Total Cost Store link |
|---|---|
Also check: BiggerBooks, Knetbooks, AbeBooks
Prices checked Oct 19, 2026, 7:43 PM ET. Prices change often; the store's checkout price is final.
Renting vs. Buying This Textbook
Renting is usually cheapest if you only need the book for one term: you return it with a free prepaid label when the term ends. Buying used can beat renting when the sell-back price is high, so compare the sell-back price with the rental price before you decide. An eTextbook arrives instantly but usually expires. Rentals and used copies rarely include working access codes.
Always match the ISBN on your syllabus (9780132102926) before you order; different editions have different ISBNs.
About This Book
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.
Rent Textbooks