Retail Management: A Strategic Approach
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Edition: 10th
Published: 2007
Publisher: Pearson/Prentice Hall
Format: Hardcover
Pages: 682
ISBN 13: 9780131870161
ISBN 10: 0131870165
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Also check: Knetbooks, BiggerBooks, eCampus
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Also check: BiggerBooks, AbeBooks
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About This Book
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
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