Basic Marketing Research Using Microsoft Excel Data Analysis
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Ronald F. Bush
Published: 2005
Publisher: Pearson Prentice Hall
Format: Paperback
Pages: 506
ISBN 13: 9780131452268
ISBN 10: 0131452266
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Also check: BiggerBooks, Knetbooks, AbeBooks
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Also check: Knetbooks, BiggerBooks, eCampus
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Also check: BiggerBooks, Knetbooks, AbeBooks
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About This Book
This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in ("XL Data Analyst® ) designed specifically to use the power of Excel for "marketing research applications,"" a data analysis output that is exceptionally easy to understand. Basic descriptive statistics, differences through one-way ANOVA, cross-tabulation/Chi-square and Pearson Correlation, and simple and multiple regression are all comprehensively covered. Because it utilizes the popular Excel program, this is a must-use guide for all those involved in marketing research, statistical analysis, and report preparation.
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