Retail Managemen A Strategic Approach (With Free Great Ideas in Retailing)
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Joel R. Evans
Edition: 9th
Published: 2003-08
Publisher: Prentice Hall PTR
Format: Textbook Binding
Pages: 584
ISBN 13: 9780131070691
ISBN 10: 013107069X
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About This Book
For courses in Retailing and Retail Management. Berman and Evans' strategic approach and emphasis on decision-making have made this text a best seller edition after edition. Key retail management concepts are reinforced with up-to-the-minute real-world examples, helping bridge the gap between theory and practice. It also includes useful career information, a comprehensive ancillary package, and a cutting-edge Web site managed by the authors.
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