Advertising: Advertising
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Edition: 2nd
Published: 2015
Publisher: McGraw-Hill Irwin
Pages: 463
ISBN 13: 9780078028960
ISBN 10: 0078028965
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Also check: Knetbooks, BiggerBooks, eCampus
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Also check: BiggerBooks, AbeBooks
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About This Book
"M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension."--
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