Marketing with Connect Access Card
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Michael Levy
Edition: 4th
Published: 01/29/2013
Publisher: McGraw-Hill Education
Format: Printed Access Code
Pages: 648
ISBN 13: 9780077801953
ISBN 10: 0077801954
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About This Book
Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
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