Crafting and Executing Strategy: Concepts and Readings : [the Quest for Competitive Advantage]
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Arthur Thompson
A. J. Strickland III
Edition: 19th
Published: 2014
Publisher: McGraw-Hill / Irwin
Pages: 366
ISBN 13: 9780077537074
ISBN 10: 0077537076
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About This Book
Provides a discussion of the core concepts and analytical tools as you will find anywhere. This title features scores of examples along with 16 Illustration Capsules, to enrich understanding of the content and to provide students with a ringside view of strategy in action.
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