International Marketing
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Edition: 15th
Published: 2011
Publisher: McGraw-Hill/Irwin
Format: Hardcover
Pages: 622
ISBN 13: 9780073529943
ISBN 10: 007352994X
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About This Book
Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
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