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Crafting and Executing Strategy The Quest for Competitive Advantage W/OLC/Premium Content Card

Now Browsing: Textbooks › Economics › Crafting and Executing Strategy The Quest for Competitive…

Cover of Crafting and Executing Strategy The Quest for Competitive Advantage…
Authors: Arthur A. Thompson, Jr.
A. J. Strickland, III
John E. Gamble

Edition: 14th
Published: 2004-06
Publisher: McGraw-Hill Higher Education
Format: Hardcover
Pages: 1056
ISBN 13: 9780072962215
ISBN 10: 0072962216

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About This Book

Thompson, Strickland and Gambles', Crafting And Executing Strategy: The Quest for Competitive Advantage, 14e clearly conveys the central thrust of basic courses in business and competitive Strategy. This text presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. It includes a streamlined presentation of the chapters and an all new chapter on Strategy, Ethics and Social Responsibility. Known for its cases and teaching notes, Crafting And Executing Strategy, 14e includes 37 new or updated cases that will spark student interest and generate lively classroom discussions.

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