Business communication: process & product / Mary Ellen Guffey, Professor Emerita of Business, Los Angeles Pierce College, Dana Loewy, Business Communication Program, California State University, Fullerton
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Edition: 8th
Published: 2015
Publisher: Cengage Learning
Format: Hardcover
Pages: 619
ISBN 13: 9781285094069
ISBN 10: 1285094069
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About This Book
A trusted market leader, Business Communication: Process and product presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market leader - abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format - continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses.