Designing Brand Identity: An Essential Guide for the Entire Branding Team
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Edition: 5th
Published: 10/24/2017
Publisher: Wiley
Format: Hardcover
Pages: 324
ISBN 13: 9781118980828
ISBN 10: 1118980824
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About This Book
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.
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