The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Published: 2009
Publisher: Wiley
Format: Paperback
Pages: 287
ISBN 13: 9780470379288
ISBN 10: 0470379286
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Also check: Knetbooks, BiggerBooks, eCampus
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Also check: BiggerBooks, Knetbooks, AbeBooks
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About This Book
This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process
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