International Business: Environments and Operations
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Lee H. Radebaugh
Daniel P. Sullivan
Published: 2014
Publisher: Prentice Hall
Format: Hardcover
Pages: 854
ISBN 13: 9780133457230
ISBN 10: 0133457230
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About This Book
For undergraduate and graduate International Business courses. An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies. MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for…